The Boys From Essex Bring Their BBQ to Beverly

Posted: October 1st, 2010 | Author: | Filed under: American, Beverly, Casual/Pub Food, Farm Bar & Grille, Farm Downtown | Tags: , , , , , , | 1 Comment »

In April of ’09, three young entrepreneurs, Noah Goldstein, Bradley Atkinson, and Ryan Cox threw their lot in together and opened the Farm Bar and Grille in Essex. When we visited the following week, the place was packed.

This afternoon, we experienced a bit of déjà vu when we stopped by for the grand opening of the trio’s newest venture, The Farm Downtown, on Rantoul Street in Beverly. There was a line out the door, and the atmosphere was jovial with lunch seekers and well wishers.

Of course, that may have had something to do with the free pulled pork and chicken sandwiches the guys were handing out. We tried one of each, and they were superb; tender, smoky melt-in-your-mouth meat with just the right amount of savory sauce on a grilled bun. We’re talking seriously tasty.

Whereas the Essex restaurant was created as a destination, featuring a huge indoor space with live music and a patio with outdoor games, in the smaller Beverly location, the focus is more on the food, Goldstein (pictured) told us. All of the offerings are freshly made, including hand-packed burgers using Angus beef (never frozen) and hand-cut French fries and tortilla chips. The specialty of the house is of course the barbeque, which is slowly smoked in their famous custom smoker in Essex and prepared on site in Beverly.

The menu includes burgers, sandwiches, salads, and seafood at reasonable price points. Everything is packaged and ready for take-out, and you’re welcome to eat there, though there is limited seating.

Although small, the storefront is appealing and fun, with custom tables inlayed with the signature pig logo. It’s extra impressive when Goldstein lets on that this has all been put together in just one month. Clearly, it was a month of late nights and a dedicated crew.

We’re betting The Farm Downtown will quickly become a welcome addition to the thriving Beverly restaurant scene. Tasty food, competitive prices—and did we mention they’ll be open late? Until 2:00 a.m. Thursdays through Saturdays, which is a rarity here on the North Shore. And really, how can you not appreciate a place whose tagline is “We’ll Pull Your Pork”?

The Farm Downtown
350 Rantoul St. Beverly
(978)922.0011
www.farmdowntown.com

The Farm Downtown on Urbanspoon

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J Quick Kitchen Lives Up to Its Name

Posted: August 20th, 2010 | Author: | Filed under: American, J Quick Kitchen, Salem, Seafood | Tags: , , , , , , | 24 Comments »

Editor’s Note 2/2/11: J Quick Kitchen has changed it’s name to Black Cow Express, but currently maintains the same menu.

Locals were all abuzz when the old KFC building on the Salem side of Vinnin Square started to undergo renovation this summer. The arches on the exterior had some believing that it was going to become a Taco Bell, but the truth was revealed when signs arrived declaring J Quick Kitchen, sandwiches and seafood. This entry into the fast casual arena was created by the owners of the Black Cow restaurants, and it opened this week.

We visited them twice and both times were impressed at how well they lived up to their name. Quick indeed: on the first visit, our food was served in five minutes, and on the return visit, a much larger order to go was handed over in six minutes. Everything was nicely packed and labeled, complete with sauces and plastic-ware—amazing.

The interior is bright, clean, and pleasant with funky lime green accents and large digital displays for menu boards. The abundant staff was perky and welcoming.

The menu features all the standard sandwich shop usual suspects, including a turkey club, a reuben, and burgers, along with fried seafood offerings. It’s clear, however, that J Quick Kitchen strives to offer quality beyond the local sub shop. They roast and carve their own meats, smoke their own pulled pork, and freshly prepare hand-cut french fries.

Our favorites were the J’s Chicken sandwich ($7.50) which featured a grilled chicken breast, hickory bacon, cheddar cheese, and BBQ mayo on a toasted kaiser roll, and the shrimp plate, which was super fresh, sparingly breaded, and a bargain compared to many local places at $12. We also liked the fries, which were thin and crispy. The coleslaw was a bit too soupy.

Another great taste was the house-smoked pulled pork sandwich ($7.50) with North Carolina BBQ sauce. It was unexpectedly savory and smoky and not swimming in sauce. The pressed rueben ($8) was tasty though a bit soggy, and the crispy haddock plate ($11.50) was respectable. The sandwiches are not huge, but they’re filling, and the seafood portions are generous.

We didn’t try the burger, but saw several people enjoying them. The folks down the street at Five Guys may be nervous about competition from the new kid on the block because they arrived en masse for lunch while we were there. (Before they sat down to eat, the manager greeted them warmly and even gave a few of them a kitchen tour.)

Although there are a couple of standard vegetarian options on the menu, a few more creative healthy choices would go a long way to woo those of us who love the fresh approach and convenience but hate the calories involved with most take out.

In an area already chock-full of chain restaurants and fast food, it looks like J Quick Kitchen is using service and quality to set it apart from the pack. We truly were pleasantly surprised by the experience, and while they may still be gauging their customer base, J Quick Kitchen is a fascinating addition to the square.

J Quick Kitchen
2 Paradise Road, Salem
(974) 744-3287
www.jquickkitchen.com

J Quick Kitchen on Urbanspoon

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