A First Look at Hooked, Marblehead’s Newest Seafood Eatery

Posted: July 14th, 2010 | Author: | Filed under: Hooked, Marblehead, Seafood | Tags: , , , , , , , | 10 Comments »

When I visited Ben Rhodes and Rafe Hershfield back in May to find out about their new venture, Hooked Seafood and Grill, they explained their theory for the new eatery.

Similar to the fast-casual concept that’s all the rage, Hooked is a combination of restaurant and take-out, where the quality is better than fast food and less expensive than a sit-down restaurant. Like a standard clam shack, diners order at a counter and bus their own tables, but the meals are served on china by waitstaff, and beer and wine is available.

This Sunday it was too hot to cook, so we headed over to test the theory and the food. Apparently we weren’t the only ones with that idea. The restaurant, which opened last weekend, was packed. All the tables were filled, and people were waiting in line for takeout. Luckily, we were able to snag a spot after a minute or two.

The space has been totally renovated and looks terrific, especially if you remember the erstwhile Super Sub. Hooked’s menu offers quite bit to choose from, including both grilled and fried seafood entrees. We placed our order at the counter, paid, and were given a number, and when our food was up, a waitress brought it to the table.

The daily special, a Long Island striped bass roasted with lemon and herbs, was terrific—moist and delicious ($11). The fried haddock plate offered quite a generous portion of both fish and onion rings that tasted fresh and weren’t greasy ($11). The grilled swordfish kabob was tasty, if a bit overcooked ($10); the breading on the fried shrimp was just a tad heavier than I generally like, but shrimp were large and flavorful ($15). The junior member of our party ordered a cheeseburger from the 1st Mate menu ($4.50 with a drink and fries), which received a double thumbs up.

Of the sides we ordered, the onion rings were the best; savory, thin and crunchy. The cole slaw tasted freshly made and although a bit heavy on the mayo had a nice zing from caraway seeds. The fries seemed to be lightly coated, but were tasty and crisp and disappeared from the table in a flash.

It’s clear Hooked is still refining it’s work flow, but it’s early days, and the staff were all friendly and helpful, so no doubt they’ll find their groove. The take-out business seemed to be booming, and in the small space customers waiting for their orders blocked the door and counter area. We found ourselves wondering if they could install a take-out window on the driveway side to alleviate the congestion.

We plan to return once the crowds abate a bit and look forward to trying their rendition of two of the most hotly debated summer foods on the North Shore: lobster rolls and fried clams.

Hooked Seafood & Grill
114 Pleasant St., Marblehead
781-631-8200
www.hookedmarblehead.com

Hooked Seafood & Grill on Urbanspoon

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The Line on Hooked

Posted: May 19th, 2010 | Author: | Filed under: Casual/Pub Food, Hooked, Marblehead, Seafood | Tags: , , , , , | 3 Comments »

When the eye-catching blue and yellow Coming Soon signs appeared in the windows of 114 Pleasant St. in Marblehead last week, locals were impressed. Although the new restaurant, Hooked, won’t open until June, it’s already got a website with a sample menu and a twitter feed to boot.

“Oh,” you might say, “A seafood restaurant in a shore town, how (yawn) exciting.” But the truth is, with its family-friendly combination of casual restaurant and take-out, Hooked’s unique approach may just be what some are looking for, especially as it will be open for lunch.

I stopped by today and chatted with partners Ben Rhodes and Rafe Hershfield about their new venture. Rhodes, a well-known Marblehead native, owns the building and for many years ran the Super Sub that Hooked is replacing. He was ready for something new, and long discussions with the enthusiastic Hirschfield gave birth to this concept.

The space will feature about 32 seats in a combination of counter, high-top tables, and regular tables. Diners will order at the counter, their meals will be brought to them, and they’ll bus their own tables as they depart. A step above the familiar red-and-white checked paper baskets, the food will be served on china with flatware, and a selection of beer and wine will be served.

Hershfield promises the fried offerings will be fresh, not frozen, with generous portions at highly competitive prices. Clam strip fans will be intrigued—the jumbo refers not to the portion but to the size of the clams.

Unlike the standard clam shack, Hooked’s menu will include plenty of fresh fish (locally sourced when possible) as grilled and baked options, with items like swordfish kabobs over salad for healthy or gluten-free choices. Less-common sandwiches like crab cake sliders and fish tacos will also make an appearance, and the guys hinted at a few more menu surprises they have up their sleeves.

Everything will be available for take-out, which is sure to please summer beachgoers and boaters. The interior is getting a complete overhaul, including a brand-new kitchen, and they plan to open in mid to late June. Rhodes says farther down the line, they are looking at turning the adjacent driveway into a patio with outdoor seating, something of which Marblehead has surprisingly little.

The restaurant’s website quips “Once you try it you’ll be ‘Hooked’!” and after my visit today, I’m looking forward to returning to see if it’s true.

Edit 7.20.10: You can read about our first visit to Hooked here: A First Look at Hooked, Marblehead’s Newest Seafood Eatery

Hooked Seafood & Grill
114 Pleasant St., Marblehead
781-631-8200
www.hookedmarblehead.com

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