In April of ’09, three young entrepreneurs, Noah Goldstein, Bradley Atkinson, and Ryan Cox threw their lot in together and opened the Farm Bar and Grille in Essex. When we visited the following week, the place was packed.
This afternoon, we experienced a bit of déjà vu when we stopped by for the grand opening of the trio’s newest venture, The Farm Downtown, on Rantoul Street in Beverly. There was a line out the door, and the atmosphere was jovial with lunch seekers and well wishers.
Of course, that may have had something to do with the free pulled pork and chicken sandwiches the guys were handing out. We tried one of each, and they were superb; tender, smoky melt-in-your-mouth meat with just the right amount of savory sauce on a grilled bun. We’re talking seriously tasty.
Whereas the Essex restaurant was created as a destination, featuring a huge indoor space with live music and a patio with outdoor games, in the smaller Beverly location, the focus is more on the food, Goldstein (pictured) told us. All of the offerings are freshly made, including hand-packed burgers using Angus beef (never frozen) and hand-cut French fries and tortilla chips. The specialty of the house is of course the barbeque, which is slowly smoked in their famous custom smoker in Essex and prepared on site in Beverly.
The menu includes burgers, sandwiches, salads, and seafood at reasonable price points. Everything is packaged and ready for take-out, and you’re welcome to eat there, though there is limited seating.
Although small, the storefront is appealing and fun, with custom tables inlayed with the signature pig logo. It’s extra impressive when Goldstein lets on that this has all been put together in just one month. Clearly, it was a month of late nights and a dedicated crew.
We’re betting The Farm Downtown will quickly become a welcome addition to the thriving Beverly restaurant scene. Tasty food, competitive prices—and did we mention they’ll be open late? Until 2:00 a.m. Thursdays through Saturdays, which is a rarity here on the North Shore. And really, how can you not appreciate a place whose tagline is “We’ll Pull Your Pork”?
The Farm Downtown
350 Rantoul St. Beverly