Newburyport: Home of the Whoopie

Posted: May 25th, 2010 | Author: | Filed under: Cafe, Chococoa Baking Company, Newburyport, Sweets and Treats | Tags: , , , , , | No Comments »

Alan Greenspan seems an unlikely person to provide impetus for a small bakery in Newburyport, but a couple of years ago, Alan Mons and Julie Ganong wanted to leave their jobs in financial services and took to heart Greenspan’s advice on improving an existing product.

Mons and Ganong thought long and hard and decided the whoopie pie could use an update. They had fond memories of baking these treats with their grandmothers (Ganong is originally from Maine) and wanted to give this New England favorite a makeover.

Today, the two are churning out between 2,000 and 3,000 mini-cakes a week from their Newburyport location. The cakes contain three types of chocolate, giving them a rich, unique flavor. In between is a layer of decadent buttercream in flavors like vanilla, espresso, and raspberry. The antithesis of junk food, these treats contain no preservatives, are made with natural and organic ingredients, and contain local products like free range eggs from Newbury.

We stopped into the Chococoa bakery over the weekend and found not only the delicious, sinfully decadent whoopie pies, but muffins, scones, cookies, brownies, savory croissants, and quiche, as well as Atomic Café coffee. Ganong told us everything other than the whoopies are supplied by local bakers who have been certified for safe food practices and work with Chococoa on a co-op basis.

At the bakery and in various locations in Boston, Southern New Hampshire, and the North Shore (including Cassis, Green Meadows Farm, and Cider Hill), the whoopies sell for $1.68 each or three for $4.98. In about a month, anyone in the US will be able to order from the company’s Web site (they ship frozen and arrive in two days).

Lately, the company has been seeing increased requests for a unique use for their whoopie pies: birthday and wedding cakes. Says Ganong of this and other twists her life path has taken recently: “It’s been a journey. It’s been fun.”

Chococoa Baking Company
38 Washington St, Newburyport
(978) 499-8889
www.chococoabaking.com

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